Dee Dee's passion for makeup and hair started at an early age. During college, she was blessed with the opportunity to shadow the makeup and hair stylist for a TV show. It was then that her interest grew even stronger. Prior to starting her own business, she honed her craft as a makeup artist for various cosmetic lines which includes Esteé Lauder, Benefit Cosmetics, and Laura Mercier. Her personal philosophy is rooted in "enhancing a woman's natural beauty and helping her to feel like her most beautiful self."